The Conscious Currency®
Help your people make sense of money
A video programme for your team. Twelve accessible modules that help people understand their financial world and how it connects to the rest of their lives.
What is The Conscious Currency?
The Conscious Currency® is Ripple Out's flagship methodology for understanding why you do what you do with money, and building a life it serves. It was developed by Sam Tate, founder of Ripple Out, and moves through three phases: Seeing, Loosening and Choosing. This programme brings it into the workplace.
Financial stress doesn't stay at home
Money worries tend to show up at work one way or another, whether as a lack of focus or as absence.
Most financial wellbeing programmes respond with budgeting tips, pension workshops and salary sacrifice schemes. These deal with the part of financial behaviour that responds to logic, but the underlying issue often goes overlooked: the emotional patterns, inherited beliefs and unconscious habits behind most money decisions.
This programme works on that underlying layer. It doesn't offer financial advice. It gives your team an understanding of why they do what they do with money, and a practical way to change it.
of employees say money worries have hurt their performance at work
CIPD Good Work Index, 2025annual cost of financial stress to UK businesses
AXA UK / Cebr, 2023UK employees take their money worries to work
MaPSTwelve modules. You choose the ones that fit.
Every workforce is different, so the programme is modular by design. Select the modules that best fit your team and build your programme around them. The modules follow the three phases of The Conscious Currency: Seeing, Loosening and Choosing. Each runs 20 to 25 minutes, produced for on-demand viewing or live online delivery, with companion materials included.
Seeing: understanding your money
01Origins: The Stage We're Standing On
Viewers see the habits they took for personal failings as something learned and changeable.
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Money hasn't always been numbers on a screen. This module traces its move from objects and coins to paper and then to a tap on a phone, and how an economy built on growth learned to keep people wanting more. It sets the scene before anything personal is asked of the viewer.
02Everyday Money
Viewers recognise their own reflexes with money, and can pause before acting on them.
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Tap-to-pay, one-click checkouts and subscriptions have taken almost all the friction out of spending. This module looks at what that does to everyday money decisions, introduces the Four Reflexes people fall back on under pressure (Drift, Grip, Mirror and Reach), and looks at the habit of measuring yourself against everyone else. It's grounded in how the nervous system responds to pressure, which takes the blame out of the picture.
03Where Your Money Story Comes From
Viewers understand where their behaviour comes from, and find permission to choose differently.
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Everyone inherits a money story before they earn a pound. This module looks at what gets passed down through families, from what people did with money and what they believed about it to the atmosphere at home, and how culture and class add to it. A simple three-generation exercise helps viewers see the pattern in their own family.
04The Money Characters
A shared language for a pattern most people have never had words for.
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Eight characters describe the patterns people fall into with money. Viewers find the characters that show up most in their own life, the strengths each one brings and where it can hold them back, and practical ways to bring the others into play.
Loosening: working with your money
05Three-Colour Spending
Viewers see where the money actually goes, with a change they can make the same week.
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Viewers sort a month of their own spending into three colours: yellow for necessities, green for what they chose and would choose again, and pink for what happened without much thought. The point is to see the pattern first, then shift the balance a little at a time.
06Money Under Pressure
Viewers under pressure can steady themselves, make fewer panic decisions and know where to turn.
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When money is tight, or a shock lands, the body goes into survival mode and good decisions get harder to make. This module offers simple tools for steadying yourself before you act, a way to handle money tasks at the capacity you have on a hard day, and clear signposting to free help such as MoneyHelper, StepChange and Citizens Advice.
07When Money Hurts
Viewers who have been avoiding their finances find a way back in.
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For people carrying more than habits: debt they can't face, post left unopened, shame about money, and an inner critic that won't let up. The module deals with that honestly. It offers practical tools, including a way to answer the inner critic and to take on money tasks one step at a time, and points clearly to specialist support where it's needed.
08Money and Relationships
Viewers find language for a conversation that has often gone unsaid.
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Many couples never properly talk about money, or only argue about it. This module looks at what happens when two people with different money histories share decisions: one a saver and the other a spender, who handles what, and the assumptions nobody says out loud. It gives viewers a way to start the conversation.
Choosing: the bigger picture
09What Enough Looks Like
Viewers define what enough looks like for them, across more than money.
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Money is one of six dimensions of wealth in Wela: Financial, Physical, Mental, Social, Time and Meaning. This module helps viewers see where they're well off and where they're short, work out what enough looks like for them, and understand why the number keeps moving once they get close to it.
10Time Wealth: The Currency You Can't Earn Back
Viewers begin to spend their time as deliberately as their money.
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Time is the one resource nobody can earn back. This module looks at how much say people have over their hours, what they trade for money, and when it's worth paying to get time back. Viewers sort a week of their own time the way they sorted their spending.
11Mental Wealth: The Cost of a Crowded Mind
Viewers understand why money worry makes everything harder to think about, and how to quiet the noise.
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Money worry uses up mental bandwidth, and research shows people think less clearly while it lasts. This module explains why, and gives practical ways to settle the mind, including a short pause before money decisions and simple breathing practices.
12Meaning and Legacy
Viewers reconnect daily choices with what their working life is for, and what they pass on.
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Meaning is a dimension of wealth in its own right. This module looks at its three parts: whether your life makes sense to you, whether you feel it matters, and whether your time goes towards something you chose. It then turns to legacy, meaning what people are already passing on, in money and in everything else.
The tools
Every package includes access to the full suite of tools for everyone in your team. They include the Money Characters quiz, the Three-Colour Spending audit and the Wela Dashboard, with new tools added through the year. Available on any device, and used as often as your team want to use them.
Simple to deploy
Choose
Pick your modules, or start with a short scoping conversation if you'd like help deciding.
Deploy
Your modules arrive as MP4 files for your internal platform, with companion handouts. Viewers watch at their own pace, on any device.
Deepen
Add live Q&A sessions, a briefing for team leaders, or a personalised introduction recorded for your organisation.
Choose a package or tailor your own
Choose a package that fits, or assemble exactly what you need from the components below. Every element of the programme is available individually.
Available now to pre-order. The Money Characters module is released at the end of January 2027, followed by three modules a month, with all twelve available by the end of May 2027. Your licence runs for twelve months from the final release.
Single module
£750
- Any 1 module from the library
- Companion handout
- Standard intro video
- Access to the tools
- 12-month viewing licence
Core
£3,000
- Any 4 modules from the library
- Companion handouts
- Standard intro video
- Manager's Guide
- Access to the tools
- 12-month viewing licence
Full library
£8,500
- All 12 modules
- Companion handouts
- Personalised introduction
- Manager's Guide
- Access to the tools
- Live Q&A session
- 12-month viewing licence
Or build your own: see individual prices
- Manager's GuidePractical briefing for managers and team leaders
- £1,000
- Live Q&A session60 to 90 minutes online with Sam, up to 100 participants
- £1,500
- Personalised introductionBespoke video introduction recorded for your organisation
- £500
- Companion handoutsPractical exercise sheet, one per module
- Included
- Standard intro videoShort film framing the programme and its purpose
- Included
- 12-month viewing licenceUnlimited internal use across your organisation
- Included
- Access to the toolsThe full suite of Conscious Currency tools for all staff
- Included
Looking for talks or workshops as well? See everything Ripple Out offers your team →
About Sam
Sam Tate spent two decades in financial planning, including co-founding an award-winning firm. After a long time leading businesses and managing people, he stepped back to work on himself. He is now the founder of Ripple Out and the creator of The Conscious Currency®.
Pre-order
The library is being recorded now. The Money Characters module is ready at the end of January 2027, and all twelve by the end of May 2027. Choose a package or the modules you want and send your pre-order. I'll confirm your pre-order in writing, and invoice when your first module is ready.
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Thank you, your pre-order is with me.
I'll confirm the price and timings, usually within a couple of days.
Not sure which modules fit? Book a short call →
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Thank you, it's with me.
I read these personally and will come back to you, usually within a couple of days.
