About Ripple Out
Where it began
For two decades I worked in financial planning, a career which included co-founding an award-winning firm. For years I managed teams and helped clients work out the numbers behind the life they wanted.
Through countless conversations, I realised that the numbers only answer part of the question. Who am I behind what I do for a living? How hard do I have to keep pushing, and at what cost? Why don't I feel successful? And ultimately, what do I want from life?
Those questions existed in my own life too. From the outside, plenty was going right. Inside, I was tired, restless and losing sight of what it was all for. Eventually I took some time out from the business to work through those questions in my own life.
Working with money
Given my career, money was what I knew best, but there always seemed to be more going on than simply how much someone earned or had saved. Over the years, I'd seen people reach what they called financial freedom and still feel unfulfilled, and seen sound financial plans undermined by unconscious habits and behaviours. I'd also coached and educated people who needed some kind of help but couldn't afford, or didn't meet the threshold for, traditional advice.
Eventually, I began to write. The manuscript for Money, Meaning & The Art of Enough formed the basis of The Conscious Currency®, a money coaching methodology that will launch in full in 2027. It works in the cracks between the numbers: how and why you spend the way you do, and what gets left behind. It gives you a language for your money story and a sense of direction for your financial life.
A wider view of wealth
Working in finance for so long left me frustrated by the barriers the industry put in people's way, and by how much of it wasn't designed to help everybody. The language was part of it too.
These days, the word wealth has been reduced to money and is used as a measuring stick for how well a life is going. Money matters, of course, but it says little about your health, your state of mind, your relationships, or whether you have time for the things that make you happy.
The further into the work I went, the more I realised that people deserve more than this. The word wealth comes from the Old English wela, a far older and broader idea. That meaning became the foundation of Ripple Out, and everything we do is grounded in it. Wela™ focuses on bringing balance across the six connected dimensions that make up a full life.
About Sam
I am a father of two, based in the North East of England. With a background in financial planning, leadership and business, I now coach, write and speak about the wider questions that led me to Ripple Out.
My work draws on history, philosophy, psychology and culture as much as finance, and brings in movement and breathwork, as a trained meditation coach and bodyworker. I'm used to working with neurodivergent minds, and the way I work reflects that.
If you would like to talk about working together, get in touch for a chat.
Change one part of your life and the rest moves with it.
Every action ripples out.
Life, money and meaning
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